“Welcoming Culture” expert conference in Heilbronn

Once again, welcoming culture is discussed in the Heilbronn-Franken region at an expert conference at the German Graduate School of Management and Law, Heilbronn on the 18 November 2014.

In a globalized world, welcoming culture is no longer just a so called “soft location factor”. A strong welcoming culture and distinctively lived internationality are becoming more and more important for investors, businesses and highly qualified, globally oriented employees and executives.
But what exactly does “welcoming culture” imply and how is it performed in Germany? To what degree does society or an institution tolerate in-migrants and those willing to in-migrate? In what way can this be developed in the Heilbronn-Franken region?
The Welcome Center Heilbronn-Franken and the German Graduate School of Management & Law invite you to a lively discussion.